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Amy Hoy to speak at BubbleConf – update

By Tinco Andringa on August 6th, 2012

Update: unfortunately, Amy Hoy has recently informed us that she is unable to make it out to BubbleConf due to health issues. Even though we’re pretty sad about this, we want to wish Amy all the best and hope she makes a speedy recovery. We’re currently working on finding a speaker worthy of taking over Amy’s time slot, but those are some pretty hard shoes to fill so it’ll take us a little bit of time to get this right.

Some time ago, we announced BubbleConf 2012 Amsterdam, a conference for IT tech startups we’re organizing with Nedap and Teixido on design, development, legal aspects and experience sharing. This conference provides the opportunity to learn about many aspects of starting up a tech company, to grow your skill set if you already have a company, and to expand your network. This is made possible by our array of prominent speakers but also through contact with numerous other like-minded people.

BubbleConf 2012 will be held in the monumental Tuschinski theater and we’re pretty excited in making this the best conference ever held in Amsterdam so get your tickets today!

We have announced a speaker every week for seven weeks now, and we’ve come to our final speaker. Don’t stop reading our blog though, because we still have a bunch of interesting things to tell about this conference! Or you can sign up to our mailing list and we’ll keep you informed.


Portrait of Amy Hoy, image courtesy of

Amy Hoy is a Product Crusader. She’s building her own product empire of web apps (Freckle, Charm), training, and educational products. She aims to help you do the same.

She has spent years in the trenches at ridiculous — sometimes ridiculously large — companies, as an employee and a consultant. She has seen every form of corporate dysfunction; as a highly-paid consultant to Fortune 100 companies, and watched her work repeatedly get destroyed by committees (or never shipped at all).

In January 2010, she quit consulting for good. She had already started building her own products on the side, trying to ease into being independent but in January 2010 she realized: I’ll never be able to save enough money. I have to quit now. I will MAKE enough money.

Her goal: Build an independent empire & inspire you to do the same.
So far, she’s been working together with Thomas Fuchs as Slash7 on their first product, Freckle Time Tracking, since mid-2008 and which has been profitable ever since. Besides Freckle they have e-books on javascript performance and they offer classes on how to launch a profitable product.

On her blog she writes no-nonsense product-building advice for freelancers (and even wageslaves) in the creative fields.

We urge you to go check it out!

With Zed Shaw, Juanma Teixido, Laurent Sansonetti, Anton Zykin, mr. Egin Lengton, Enrica Masi & Andreaa Chelaru, and Mike Lee
already announced, that rounds up our speaker announcements. We hope you find them as exciting as we do!

  • Amy Hoy (

    Amy is a Product Crusader. She’s building her own product empire of web apps (Freckle, Charm), training, and educational products. On her blog she writes no-nonsense product-building advice for freelancers (and even wageslaves) in the creative fields.

  • Mike Lee (Appsterdam)

    Mike is the Mayor and founder of Appsterdam, the best place in the world to be and become an App Maker. He is also a legendary product engineer and world’s toughest programmer. He has worked on apps for Alaska Airlines, Delicious Monster, Tapulous, United Lemur, Apple, and Nextive, producing such hits as Delicious Library, Tap Tap Revenge, Obama ’08, and Apple’s Mobile Store.

  • Andreaa Chelaru (Frog Amsterdam)

    Andreea has been involved in high profile projects around mobile music, teleconferencing and contact center software. In her work, she values understanding the users, their instincts and patterns of behavior and always designs compelling solutions with real people in mind.

    Previously, Andreea was part of a core team in Nokia responsible for bringing touch interactions to mainstream products, working directly on Nokia’s first successful touch phone (5800 express music) which was sold in 13 million units worldwide. She was also one of the three people who started up the Helsinki office of Fjord Design, where she worked for clients such as Nokia, Yahoo, Nokia Siemens Networks, Vodafone and F-Secure.

    Andreea holds a Masters in Interaction Design from Interaction Design Institute Ivrea, a reputable school set up by former Royal College of Art and Stanford faculty, together with members of the industry coming from IDEO, Nokia, Orange, and Hitachi.

  • Enrica Masi (Frog Amsterdam)

    Enrica is a 25 year old Italian interaction designer at Frog Amsterdam with an industrial design background from the Technical University of Delft. She has a passion for information design and visual thinking. At frog she is a visual storyteller where she designs experiences by telling stories.

  • mr. Egin E. Lengton (LengtonLegal)

    mr. Egin Lengton (42) is owner of Lengton Legal; a company specialized in ICT and law. Lengton specializes in Internet law, copyright law, trademarks, ICT-contracts and licenses, general terms and conditions, e-commerce, privacy law and cloud computing. He is a consultant for SME’s and start-ups in the ICT business. Lengton is also a part time lecturer at Arnhem Business School (a HAN University of Applied Sciences faculty) and (co) author of various study books.

  • Anton Zykin (SoftFacade)

    Anton is the CEO and cofounder of SoftFacade, an interaction design and development firm that creates beautiful and memorable experiences– mobile apps, websites and everything in between. Everything that SoftFacade produces can be described with the only word –”WOW!”. Anton believes that good design is what people can use and enjoy using.

  • Laurent Sansonetti (RubyMotion)

    Laurent is the founder of HipByte, a software tools startup that recently launched RubyMotion, a toolchain for iOS development in Ruby.

    He worked at Apple for 7 years as a senior software engineer, on both iLife and OS X. A long time rubyist, he created and still maintains the MacRuby project. In a previous life, he worked on IDA Pro and was an active contributor to RubyCocoa and GNOME.

  • Zed Shaw (Learn Code The Hard Way)
    Zed A. Shaw is a prolific programmer who recently gave up coding for various startups, governments, universities, and mega-corps to work on a small business helping people learn to code. His “Learn Code The Hard Way” series has been read by over a million people from all over the world. This is really all an excuse to get to play guitar whenever he’s not writing.

  • Juanma Teixidó (Teixido)

    Juanma Teixidó, award-winning Designer since 1994 spent the last 10 years co-founding and building agencies from the ground-up. Since then his client base grew to include Nike, The United Nations, Nedap among others. These days you can find him on Twitter chirping about all things design.


BubbleConf is going to be attended by people who are actively looking to invent the next big thing since sliced bread. They are highly motivated developers and designers working on startups that may very well turn out to change our way of living. Sponsoring this event provides your company with a unique opportunity to reach out to these startups and connect with them from an early stage on out. It also allows us to make this event even more epic than we’ve already got in the works.

If you’re interested in sponsoring this event, contact us via email and let’s talk. Please add the word “notspam” to the email to bypass our spam filter.

Hope to see you October 12th!

Learn more at the BubbleConf website.
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